New Mexico Market Breakdown – January Sales
New Mexico’s industry continues to thrive, with total statewide sales hitting $45.7M in January. Here’s how the top-performing cities stacked up.
Albuquerque: The Undisputed Leader
Total Sales: $13.9M
Medical: $4.5M | Adult-Use: $9.3M
Albuquerque remains the biggest hub in the state, generating nearly a third of total sales. Oasis leads the pack with $2.5M in revenue, followed by Schwazze and Urban Wellness. The city’s dense network of stores (202 locations) and strong consumer demand keep it at the top.
Las Cruces: The Border Boomtown
Total Sales: $2.8M
Medical: $835.8K | Adult-Use: $2M
With 61 stores, Las Cruces continues to thrive thanks to its proximity to Texas, where sales remain illegal. Chadcor topped the market with $451K in revenue, trailed by Schwazze and PVP.
Santa Fe: Steady and Strong
Total Sales: $2.7M
Medical: $835.6K | Adult-Use: $1.8M
The capital city maintains its reputation as a reliable market, with Verdes, Deep Sky, and HDR leading the way. The region’s mix of locals and tourists helps keep demand steady.
Hobbs: The Rising Star
Total Sales: $2.7M
Medical: $338.3K | Adult-Use: $2.3M
Hobbs is benefiting from strong recreational sales, led by PVP ($508K) and Canna Buddha ($255K). The city’s 25 stores are capitalizing on cross-border traffic from Texas.
Sunland Park: The Border Effect
Total Sales: $5.0M
Medical: $186.3K | Adult-Use: $4.8M
A heavy tourist and cross-border consumer base fuels this market, where Chadcor ($1.2M) and Fields of Dreams ($1M) lead the way. Medical sales are minimal, but the adult-use market is thriving.
Farmington: Holding Strong
Total Sales: $1.4M
Medical: $256.6K | Adult-Use: $1.2M
Oasis ($474K) and The Green House ($111K) dominate here. The market is stable but smaller compared to border towns.
Clovis: Small but Mighty
Total Sales: $1.2M
Medical: $254.5K | Adult-Use: $954.4K
PVP ($224K) and Schwazze ($168K) lead the city’s 20 stores. Clovis benefits from being a key stop for Texas consumers.
Bernalillo: A Niche Market
Total Sales: $530K
Medical: $151.5K | Adult-Use: $378.7K
Purlife ($146K) and Urban Wellness ($102K) dominate. The smaller population base keeps sales modest.
Alamogordo: A Local Market
Total Sales: $921K
Medical: $335.2K | Adult-Use: $586.7K
With only 18 stores, Alamogordo still moves a decent volume. Ridankulous Co. ($130K) leads, with Purlife and Score 420 trailing.
Key Takeaways
Albuquerque continues to be the heart of New Mexico’s market.
Sunland Park, Hobbs, and Las Cruces are thriving from Texas consumer spillover.
Santa Fe and Farmington maintain steady demand but lack explosive growth.
Smaller cities like Alamogordo and Bernalillo hold their own in niche markets.
New Mexico’s industry remains a game of location, location, location. Expect border towns to keep driving growth while Albuquerque stays king.
