Money’s Worth: The Value of Being Easy to Do Business With
Business is the backbone of society—an unspoken contract of money for exchange of goods or service. On paper, it’s all about price. But in reality, there’s unwritten rules to doing business.
At some point, people will pay for convenience. Customers choose Retailers who are easy to shop at, Retailers choose brands who are easy to sale, even if they are more expensive. Because price is just one piece of the puzzle—convenience, reliability, and trust are the real value of being easy to do business with.
The Consumer Experience
There’s an old saying in business:
If you want it good and fast, it won’t be cheap.
If you want it good and cheap, it won’t be fast.
And if you want it cheap and fast, it won’t be good.
Being easy to do business with is the reason customers will travel further and pay more for the same product they could get elsewhere. Convenience matters, but trust, service, and experience matter more. When a business consistently provides knowledgeable staff, quick and seamless transactions, and a welcoming atmosphere, customers feel confident and are willing to go out of their way to shop there.
The Budtender Experience
For budtenders, being easy to do business with means always prioritizing the customer’s needs. A key part of this is how you handle questions you don’t immediately have the answer to. Saying "I don’t know" with no follow-up shuts down the conversation and signals to the customer that their question isn’t important enough to warrant further effort.
It’s essentially saying, "I don’t know, and I don’t care enough to find out."
Instead, a professional and customer-focused approach would be:
"I don’t know, but let me find someone who does."
"I don’t know, but I’ll look into it and get you an answer."
Customers don’t expect you to know everything, but they do expect effort and respect. Leaving a customer without an answer is leaving them without confidence in you or the product. The best budtenders take the extra step to ensure the customer leaves informed, even if it means following up later. That’s how you build trust, loyalty, and a reputation as a go-to expert in your store.
True Shelf Ready Products
Before your product leaves your facility, ask yourself:
Can a budtender explain what it is just by looking at the packaging?
Do they know what it’s made from and how to use it?
Is the barcode easy to scan?
Can they find an expiration date?
These are the small details that make or break a sale. If a budtender has to guess, fumble, or dig for answers, the customer experience slows down. And in a market where every second counts, confusion kills momentum.
And what about infused products? If it’s rosin-infused but your label doesn’t say it, you’re leaving real money on the table. That’s a premium product—why let that go unnoticed?
A well-prepared budtender sells with confidence. A product that’s easy to understand sells itself. Your packaging should do the talking—so they don’t have to struggle.
Beyond the Human Experience
The businesses that solve problems before they become headaches and respect the operational flow of their customers will always have the advantage. At the end of the day, the easier a product is to sell, the more likely budtenders will recommend it to customers—driving both brand loyalty and sales.
