Roswell, New Mexico

Roswell, New Mexico Overview

Geographical Landscape

Roswell is located in southeastern New Mexico in Chaves County, positioned in the high plains of the Pecos Valley. The city lies at an elevation of about 3,600 feet and is surrounded by desert and arid plains. The nearby Pecos River runs through the valley, providing water for agriculture in the otherwise dry region. Roswell’s geographical landscape is defined by its flat terrain, which stretches for miles, offering wide, open views typical of the New Mexican desert.

The climate in Roswell is semi-arid, with hot summers, cool winters, and very low humidity. The city sees abundant sunshine year-round, with occasional summer thunderstorms and mild snowfall during the winter months. The surrounding desert landscape provides opportunities for hiking, camping, and exploration of the area's unique geological features.

Demographics

As of the 2020 Census, Roswell had a population of approximately 48,000 people. The city has a diverse demographic makeup, with around 54% of the population identifying as Hispanic or Latino, 40% as White, and smaller percentages of Native American, African American, and other ethnic groups. The city's bilingual culture reflects its long-standing Hispanic heritage, with both English and Spanish spoken widely.

The median age in Roswell is around 34 years, with a mix of families, professionals, and retirees. The city serves as a regional hub for surrounding rural communities, contributing to its stable population and economic activity. Roswell’s historical significance and unique attractions also bring in tourists, further shaping its demographics.

Financial Details and Economic Landscape

Roswell's economy is diverse, with agriculture, oil and gas, manufacturing, and tourism playing key roles. The city has a strong agricultural presence, particularly in dairy farming, ranching, and the production of crops like cotton, alfalfa, and pecans. In addition, the oil and gas industry has been a significant part of the local economy for decades, with Roswell serving as a center for energy production in southeastern New Mexico.

Roswell's tourism industry is one of its most distinctive economic drivers, largely due to its association with the famous Roswell UFO Incident of 1947. This has turned the city into a major destination for UFO enthusiasts and visitors interested in extraterrestrial lore. The tourism sector supports local hotels, restaurants, and retail businesses, especially during the city’s annual UFO Festival.

Key industries in Roswell:

  • Agriculture: Dairy farming, ranching, and crop production.

  • Oil and Gas: Energy production and services related to the oil industry.

  • Tourism: Driven by the UFO incident, with museums and festivals attracting visitors.

  • Manufacturing: Some light manufacturing and food processing plants contribute to the economy.

  • Education and Healthcare: Schools and medical facilities, including Eastern New Mexico University-Roswell, provide stable employment.

Notable Businesses and Establishments

Roswell is home to a variety of businesses and institutions, ranging from energy companies to retail stores that cater to tourists. Some notable establishments include:

  • Eastern New Mexico University-Roswell: A major educational institution that provides degree programs and workforce training, contributing to the local economy and educational development.

  • Leprino Foods: One of the largest employers in the area, this dairy processing plant produces mozzarella cheese and other dairy products, supporting the region's agricultural sector.

  • Roswell Industrial Air Center (RIAC): A former military base that now serves as an industrial and aviation hub. RIAC is home to several aviation-related companies, including aircraft maintenance and storage facilities.

  • Roswell Museum & Art Center: A cultural institution showcasing regional art and history, attracting both locals and tourists.

  • International UFO Museum and Research Center: A key tourist attraction that explores the 1947 UFO incident, drawing enthusiasts from around the world.

These establishments play a significant role in both the economic stability and cultural identity of Roswell.

Restaurants in Roswell

Roswell offers a range of dining options, reflecting its blend of New Mexican, Mexican, and American influences. Some notable restaurants include:

  • Peppers Grill & Bar: A local favorite known for its New Mexican cuisine, featuring green chile, enchiladas, and other regional dishes.

  • Cattle Baron Steak & Seafood: A popular steakhouse offering hearty meals, including steaks, seafood, and an extensive salad bar.

  • Los Cerritos Mexican Kitchen: A family-owned restaurant serving traditional Mexican dishes like tacos, tamales, and chile rellenos.

  • Big D’s Downtown Dive: A quirky, casual spot known for its burgers, sandwiches, and creative menu items with a local twist.

  • Martin’s Capitol Café: A long-standing Roswell restaurant offering classic New Mexican and American comfort food, popular for its breakfast and lunch options.

In addition to these local establishments, Roswell has a number of chain restaurants and fast-food outlets that cater to both residents and tourists.

Notable Events

Roswell is known for its unique events and festivals, many of which revolve around its connection to UFO lore and local history:

  • UFO Festival (July): Roswell’s most famous event, held annually to commemorate the 1947 UFO incident. The festival includes costume contests, parades, guest speakers, and UFO-related exhibits, drawing thousands of visitors from around the world. It is the city’s largest tourism event and provides a significant boost to the local economy.

  • Roswell Jazz Festival (October): A celebration of jazz music featuring performances by local and national musicians. The event attracts music lovers and supports the city’s cultural scene.

  • Eastern New Mexico State Fair (October): A major regional fair showcasing livestock, agriculture, arts, crafts, and entertainment. The fair includes rodeo events, carnival rides, and food vendors, attracting families from across the region.

  • Roswell Film Festival (April): A film festival that features independent films, including sci-fi and paranormal-themed movies, tying into the city’s extraterrestrial reputation.

  • Roswell Christmas Railway (December): A holiday-themed event featuring a train ride through a festive light display, offering family-friendly entertainment during the winter season.

Tourism Impact

Tourism plays a significant role in Roswell’s economy, primarily driven by its association with the UFO phenomenon. The UFO Festival is the largest draw, bringing in thousands of visitors annually and generating millions of dollars for local businesses. The International UFO Museum and Research Center is open year-round and attracts a steady stream of tourists curious about the city’s unique history and connection to extraterrestrial culture.

Beyond UFO tourism, Roswell attracts visitors for its art, history, and outdoor recreational opportunities. The Roswell Museum & Art Center and the nearby Bottomless Lakes State Park are popular destinations for both locals and tourists. The Eastern New Mexico State Fair also draws large crowds, contributing to the city's economy through fairground activities and livestock competitions.

Conclusion

Roswell, New Mexico, is a city with a diverse economy that balances agriculture, energy production, and tourism. Known globally for the 1947 UFO incident, Roswell has embraced its unique history, turning it into a major tourism driver that supports local businesses and attracts visitors from around the world. Agriculture, particularly dairy farming, and the oil and gas industries remain important to the local economy, while the city's growing cultural scene and educational institutions contribute to its development. With its mix of rural charm, historical significance, and extraterrestrial intrigue, Roswell continues to be one of the most distinctive cities in New Mexico.

Previous
Previous

Hobbs, New Mexico

Next
Next

Los Lunas, New Mexico